Both as a winemaker and aficionado, Franco Maria Martinetti has always approached wine with patience, knowledge and care. Although his career began not in wine but advertising, all along he followed his passion for food and wine; as a young man visiting Paris, he borrowed a suit and spent his last Francs on a meal at the famed restaurant La Tour d’Argent. It was such a life-changing experience that he asked the sommelier if he could purchase a copy of the wine list (considered, then as now, to be one of the world’s finest), which he proceeded to pore over for weeks. When he started making his own wine in 1974, he took a French-inspired negociant approach, defending his model by asking rhetorically “Would you expect a chef in a first class restaurant to raise his own cattle?”. The Torino resident works with the finest local growers to craft wines that deeply reflect Franco's personality: a combination of innate charm, experience and determination.
His two sons Guido and Michele work alongside him, overseeing oenology and sales respectively. Now more than ever, the lineup of this self-dubbed "wine-breeder" has attained an astonishing level of quality. From Gavi to Barolo, all Martinetti wines show unmistakable elegance and an impressive gourmet character, in keeping with the man's fame in international wine circles. Franco aspires to perfection, as evident in his meticulous supervision of every stage of the winemaking process from vineyard to bottle. Martinetti produces 26,000 bottles per year. These complex wines are elegant, exquisitely balanced and powerfully linked to their Piemontese homeland, yet able to satisfy fully the highest expectations of good taste internationally.
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