Situated in the Aizu region of Fukushima, a land steeped in the legacy of Samurai, Miyaizumi Meijo Brewery embarked on a transformative journey in 2008 with the inception of the Sharaku brand. Seeking to infuse new vitality into the brewery's longstanding sake production history, Sharaku embraced significant changes to the Toji system and meticulously attended to every facet of the brewing process. This meticulous approach granted Sharaku a distinctive focus and a harmonious balance of flavors, swiftly propelling the label to award-winning status shortly after its introduction.
Crafted exclusively with Shuzokotekimai, a specially designated rice ideal for sake brewing, Sharaku reflects an unwavering commitment to uncompromised quality in an environment defined by distinct seasonal variations. The rice, polished ten percent more than the norm, results in a sake of sophistication and refinement. Enjoy the high quality, glamorous, and luxurious experience that Sharaku brings to the sake aficionado.
The roots of Miyaizumi Meijo Brewery trace back to its establishment in 1955 as Miyamori Keiji Sake Brewery, later incorporating in 1964 as Miyaizumi Meijo Brewery. Operated by the Miyamori family, a 400-year-old sake brewing lineage, the brewery emerged from the consolidation of the Miyamori and Higashiyama families. Originally, the Higashiyama family brewed Sharaku, inheriting the techniques from the head family. However, due to financial challenges following the collapse of the bubble economy, the Higashiyama family ceased operations in 2009.
The brand Sharaku was then embraced by the Miyamori family, with Mr. Yoshihiro Miyamori, the current president and Toji, taking the helm at the age of 26. The prototype of Sharaku was perfected in 2007, and in 2008, the brewery made its debut at the "Sendai Sake Summit," achieving high acclaim. Not content with the initial success, Mr. Miyamori's determination led to Sharaku clinching the top prize in 2011.
Lastly, Mr. Yamato Miyamori, the Managing Director, shares a heartfelt message. When asked about the kind of sake he aspires to create, he simplifies it to, "Sake I want to drink." Expressing the profound belief that the first taste of sake shapes one's journey with the beverage, he hopes Sharaku becomes the first beloved sake for enthusiasts, bringing joy and appreciation to their sake exploration.