Established in 1854 by botanist Domenico Ulrich, a 4th generation Piemontese native, the eponymous company began as a processing facility for medicinal herbs, one of the first of its kind in Italy to do so on an industrial scale. The vermouth and amari produced by Ulrich soon became popular as aperitifs to enjoy regardless of medicinal value, earning Domenico several awards and even a royal patent granted by the king of Italy. In the 1900’s the company converted to producing medicine for the war effort, and then was sold to a different pharmaceutical company.
In 2016, Lorenzo Marolo of the famed Marolo distillery set out to revive the recipes and traditions of the original Ulrich company. Following the old recipes while utilizing modern techniques, Lorenzo has recreated at his distillery the Ulrich amaro and line of vermouths, all made only with local botanicals and a base of Cortese wine, just as Domenico would have done. Through this partnership they are producing classic products with ancient recipes and timeless flavors.
Using the same 19 ingredients from the original recipe, the Ulrich amaro is primarily based on Anise, Gentian, and Genepi, creating a classic flavor profile signature to the Piemontese alps. The Ulrich vermouths are all based on Cortese wine and are a part of the prestigious Vermouth di Torino appellation, which can only be made in Piemonte. Following the rules of the appellation, the bitter profile of these vermouths comes from a local variety of Artemisia, in addition to other local botanicals to make for a balanced flavor.
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